| Focusing on a nook to the exclusion of | | | | clientele would obviously be interested in |
| everything else is a tremendous way to make | | | | buying soccer shirts for the professional |
| money. | | | | teams in London. Wrong. Define your nook and |
| | | | stick to it. Even if you sell a few shirts, |
| The Advantage of Going After A Nook On The | | | | you risk distracting your prospects from |
| Web | | | | purchasing a tour. |
| | | | |
| When we talk about a nook, we are merely | | | | The web also provides unique advantages found |
| focusing on a specific area of a service or | | | | in no other business medium. One of the |
| product sector. Think of nooks and crannies | | | | dominant ways to market any business is to |
| in a room. A simple, but clear, example of a | | | | write content for periodicals. I am talking |
| nook would be Lasik eye surgery. It is a nook | | | | about informative articles, not |
| within the larger field of eye care and much | | | | advertisements. If you wrote an article for |
| larger field of medical services. The key to | | | | the local paper and they included it in their |
| making money in your particular area is to | | | | Sunday edition, how would you be viewed? It |
| focus on a specific nook that provides either | | | | would be a lot more effective than an |
| a large volume of business or small volume | | | | advertisement and, over time, you would |
| with lucrative profit margins. | | | | become a trusted source for most readers. |
| | | | Whenever they thought of your area of |
| One of the biggest nook advantages is the | | | | expertise, they would come to you or your |
| ability to quickly become a dominant player | | | | business. Talk about a goldmine! |
| in the area in question. By definition, there | | | | |
| is almost always a limited pool of | | | | On the web, you can take this example to the |
| competitors in the market area, either for | | | | extreme. There are numerous sites known as |
| the area itself or the geographic limitation. | | | | article directories. These sites collect |
| Assume you are offering Lasik eye services. | | | | articles for an interesting audience. |
| There are a limited number of medical | | | | Websites, blogs and online newsletters need |
| professionals in your area offering the same | | | | content all of the time. They use article |
| thing. This means you have an outstanding | | | | directories to find the content. You should |
| opportunity to become the dominant | | | | submit articles to the directories under the |
| personality. You can go get appearances on | | | | category applicable to your business. If you |
| the local television and radio shows, publish | | | | make the articles informative, you will |
| articles in the paper and so on. News outlets | | | | quickly become a credible source and they |
| are desperate for such quality content. | | | | will use your articles again and again. It is |
| | | | like being published in your local paper and |
| On the web, the same concept applies with a | | | | a few hundred papers in other cities. |
| slightly different orientation. You want to | | | | |
| focus on your nook to the exclusion of | | | | In summary, find your nook or cranny and |
| everything else. This sounds simple, but can | | | | stick to it. |
| be difficult to implement. There is an | | | | |
| incredible temptation to expand a site beyond | | | | Halstatt Pires is with - providing internet |
| the nook in question. The motivation, of | | | | marketing services. Visit us to read more |
| course, is greed. We all tend to think that | | | | internet marketing articles. |
| if we offer tour services to London, our | | | | |