| The company supplies clothing, footwear and | | | | In addition to soccer, Adidas supplies |
| accessories for general leisurewear and | | | | everything needed for other sports, such as |
| specific sporting activities. Adidas shoes | | | | golf, basketball and rugby. Adidas shoes are |
| are especially fashionable, popular with all | | | | also popular with people working out in the |
| ages and both genders. | | | | gym and with keen runners. Runners like the |
| | | | shoes because they are good shock absorbers |
| Advertising is everything, especially when | | | | on hard surfaces and the foot is cushioned in |
| launching new products, and sportswear | | | | comfortable, lightweight materials. The |
| companies like to be attached to star sports | | | | latest innovation is the Adi Star Control |
| icons. Soccer king David Beckham and other | | | | 2007 with breathable mesh. |
| top Premiership players endorse the company's | | | | |
| soccer boots. Adidas shoes started life with | | | | Tennis players also endorse the range of |
| boots, first made 80 years ago, and have | | | | shoes for their sport. The Climacool Feather |
| always been a leading seller. The company | | | | iii is especially recommended for clay and |
| sponsors several leading European clubs such | | | | hardcourt surfaces and it is designed to keep |
| as AC Milan, Bayern Munchen and Real Madrid. | | | | the foot cooled. Female players like the pink |
| | | | and white CC Divine, a shoe that includes the |
| The boots came into prominence at the 1954 | | | | same specifications with added jeweled |
| World Cup, won by West Germany, when the new | | | | eyelets. |
| boots incorporating studs with screws were | | | | |
| unveiled. This meant that players could | | | | The company continues to bring new products |
| change their studs according to different | | | | on line, designed for comfort and |
| weather conditions. Today, the range includes | | | | performance. Their reputation is further |
| the red and white Predator Absolute Power SG, | | | | enhanced by their sponsorship of various |
| useful on soft ground, and the blue and white | | | | national sports teams, including the New |
| f50.7 Tunitell, which has exchangeable | | | | Zealand All Blacks Rugby Union team, the |
| chassis, uppers and stud sets. The classic | | | | Australian Cricket team and the USA Fencing |
| black and white Copa Mundial is the best | | | | team. Adidas shoes and clothing is also seen |
| selling soccer boot in history, since being | | | | on professional basketball courts, as they |
| launched at the 1982 World Cup. | | | | are the official sponsors of the NBA. |
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