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NBA's Preseason PR Tour in Europe

Tony Parker missed his chance to play for histwo-day tournament that also includes CSKA
country this summer, a broken finger kept himMoscow and Maccabi Tel Aviv, the top two
out of the world championships in August, butfinishers in the Euroleague last year. The
he wouldn't miss the chance to play for thelast event is heavily pushed by the NBA, they
home fans in two cities. Now the San Antonioare calling it its "most ambitious
Spurs' guard is getting a chance to play ininternational initiative," because it comes
his  homeland.with a number of marketing and promotional
activities.
The Spurs is one of the four NBA teams that
are in France, spending a portion of itsI think we can all conclude that this is a
preseason overseas as part of the NBA EuropePublic Relations trip more than a preseason
Live tour. The Philadelphia 76ers, Lospreparation, since basketball has become such
Angeles Clippers and Phoenix Suns joined thea global game. What brings the more challenge
Spurs in Europe to get an earlier start evento the players might be the fact that it is
if this meant they would do it really farsomething like 13 time zones. They will be
from home. The rest of the NBA just opened upjet lagged and they will be going to be
training camps at home. The 76ers are inplaying two pretty tough teams. But at the
Barcelona, the Clippers in Moscow and theend the NBA has high hopes that the teams
Suns  in  Treviso,  Italy,  and  Rome.will accomplish what they want to accomplish,
and in the process they might want to take
The Philadelphia 76ers and the Phoenix Sunsadvantage of the trip for the players to get
will later head to Cologne, Germany, for thea little culture as well.
most important event of the whole trip, a



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