| Today I logged into my MySpace account and | | | | problem is that reading this article, it |
| there on my page was a "feature profile" of | | | | gives the impression that any company can |
| Adidas Soccer ( MySpace may call this a | | | | just create a MySpace profile and receive the |
| "feature profile" but it really isn't a | | | | same millions of hits. Plenty of small |
| profile; it is a company advertisement, an | | | | companies do so; they create a profile, sit |
| advertisement that Adidas has paid for. Don't | | | | back and wait for the massive amount of hits |
| get me wrong, the Adidas soccer profile was | | | | to their profile which will lead to hundreds |
| interesting; it has soccer super stars like | | | | of sales leads for their company which, in |
| Reyna, Beckham, Zidane, pope, Kaka, Nakamura, | | | | turn, will bring so much new business. This |
| and Lozano on the page and claims that you | | | | never happens. So, they think they must be |
| can be the star of your very own soccer ad. | | | | doing something wrong. They decide to be more |
| It has all the regular features that all | | | | interactive and begin to post bulletins and |
| MySpace profiles have including "add friend" | | | | post discussions in the thousands of groups |
| and "add comment." But it is not a real | | | | on the site, mainly in business groups. The |
| profile; it is a paid advertisment. A real | | | | postings never have any discussion value. |
| MySpace profile is created by an individual | | | | They simply state what the company does and |
| person and is like a personal web page.I have | | | | they expect to get a response out of this. |
| no problem with these profiles. It is smart | | | | Nobody responds because this is "spam."Too |
| advertising and a lot of big companies with | | | | many MySpacers are now spamming the site and |
| big advertising budgets are creating | | | | they are being encouraged by articles like |
| beautiful, custom MySpace pages to reach the | | | | this. Business articles should explicitly |
| coveted 18-35 year old demographic on the | | | | state that the average MySpacer cannot hope |
| internet. A July Business 2.0 article titled | | | | to achieve the same results that a big |
| "Sly Fox" reports about other companies that | | | | company with an advertising budget for |
| have had profiles featured on MySpace's | | | | sponsorships and promotions can achieve. The |
| social networking site and include Victoria's | | | | featured profiles are great but it is also |
| Secret, Cingular, and Burger King, which | | | | spawning too much spam. I'm sure that is not |
| created a "have it your way" profile with a | | | | Adidas Soccer's intention.Visit Tino Buntic's |
| tie-in to Fox's TV drama, 24. Some of these | | | | TradePals to receive free B2B sales leads |
| feature profiles receive millions of hits.The | | | | without cold calling or prospecting. |