| As soon as something becomes news worthy, all | | | | event is still current, and not yesterday's |
| domains related to it quickly gets | | | | news. |
| registered. When David Beckham signed for a | | | | |
| US soccer team, it didn't take long before | | | | One problem faced is that if you know about |
| every LA Galaxy or Beckham related domain got | | | | an event, odds are others will know about it |
| registered. For the ones claiming good | | | | as well. To get around this problem you can |
| domains, this might be a lucrative business, | | | | either start earlier or work harder (or |
| but for most webmasters, it will only add to | | | | smarter) than the competition. Everyone knows |
| the expenses. If you are going to target a | | | | that in 2008, the European Championship of |
| big event, a big news story or certain areas | | | | Soccer - Euro2008 - will take place. It's |
| of the movie and music industry, be sure to | | | | just over a year left until people will do a |
| register your domain(s) well ahead of time, | | | | lot of searches on this - and other soccer |
| don't be the one ending up with or anything | | | | related - terms. Even though many webmasters |
| similar. | | | | already have sites somewhat optimized for |
| | | | this event, if you start now, you will stand |
| Those who can profit on crappy domain names | | | | a great chance of finding your site on top in |
| are almost always highly experienced | | | | a year. |
| affiliate marketers, or just darn lucky. It | | | | |
| takes a fair amount of knowledge in SEO to | | | | For sites designed for just one occasion, you |
| gain a good position in the search engines | | | | have to decide if you are to choose a domain |
| BEFORE the story is old news, and nobody will | | | | for only that event (i.e. or a domain you |
| search for it. The other way of profiting on | | | | can use after the tournament as well. This |
| a site like this is by contextual | | | | depends on how the site is to be designed; if |
| advertising, such as adwords and the like. | | | | you plan on targeting hotels as keywords, and |
| But, just as in SEO, the competition you are | | | | to promote the hotels in the area of the |
| facing is almost always fierce. | | | | tournament with affiliate links, this would |
| | | | be perfect for a specific domain. The region |
| If you are one of the thousands of webmasters | | | | of Euro2008 will loose much of its appeal |
| always finding yourself with a good idea a | | | | (and searches on google) after the tournament |
| little too late, and keep finding your | | | | is over, people who look for old tournaments |
| excellent websites on google's fifth page at | | | | - and visiting the regions of them - are |
| best, it might be time to ask yourself; What | | | | limited in numbers. |
| should I do to get ahead? | | | | |
| | | | If you do target your keywords correctly - |
| To use the soccer analogy, you could try to | | | | and add many inbound links - the pagerank |
| look ahead; What event do you KNOW is coming? | | | | alone may be enough to sell advertising |
| When Beckham transferred to LA, very few knew | | | | space, even after the tourney. People buying |
| about it, and when it became news all good | | | | ads based on pagerank are rarely looking at |
| domains sold out in 5 minutes. If you know of | | | | the domain name, but only on the quality of |
| an event of this nature taking place, you | | | | the link and its surrounding context. |
| could easily target clever keywords ahead of | | | | |
| time, perhaps with a good domain to back it | | | | If you choose a domain not specific for one |
| up, thus making it far more possible to | | | | occasion, it's much easier to alter its |
| actually gain that precious | | | | content to fit a more general niche, or to |
| top-page-placement on google. All while the | | | | target the next large soccer tournament. |