| Four new Originals videos by adidas were | | | | from the subway, industrial machines, car |
| recently released on the web as part of their | | | | engines, sports events, and other urban |
| online marketing campaign geared towards | | | | clatter into beats, melody and eventually |
| young men and women. The fifth film to be | | | | music. |
| released 1//5/2008 called 'Grun' focuses on | | | | |
| how people can add nature to the city. The | | | | Also perusing the streets is Amelie, a |
| short films focus around creativity and | | | | 21-year-old photographer living in Germany. |
| athleticism found in everyday city life. | | | | Viewers take a pictorial journey around |
| | | | Berlin through Amelie's eyes in Handbags for |
| Fifty meter hurdle ducking, café ping | | | | Feet. From morning to night, Amelie cruises |
| pong, beach umbrella javelin and street | | | | in her bike around the city, snapping photos |
| fencing are just a few events talking place | | | | of attention-grabbing architecture, appealing |
| in the midst of metropolitan life in Original | | | | street scenes, and road corners, in the end |
| Games. Taking their cue from various Olympic | | | | collapsing into bed only to begin again the |
| sports, a group of young athletes makes use | | | | next days. |
| of their urban surroundings for multiple | | | | |
| street sporting events featured in the short | | | | Clay animation helps narrate the history of |
| film. | | | | sports apparel manufacturer adidas in ?The |
| | | | Story of Adi Dassler. Since the 1954 German |
| Inner-city living also lends to the musical | | | | World Cup triumph, German shoemaker Adi |
| masterpieces of house and dance music master | | | | Dassler has influenced nearly every sphere of |
| DJ Theo Parrish, who mixes his way through | | | | sports with his revolutionary adidas |
| the Detroit streets, picking up sounds for | | | | footwear. The Story of Adi Dassler recounts |
| his world famous grooves in Sounds of the | | | | how the simple three stripes came into |
| City. In the'Originals' film, Parrish | | | | existence, from Adi's revolutionary boxing |
| briefly describes how he transforms noise | | | | boots to his signature tennis shoes. |